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sam choo

sam choo
Life Lessons from the Kopitiam

Books

Life Lessons from the Kopitiam

I go to the kopitiam every day. Same kopi. Same toast. Same people. And honestly… I think I’ve learned more there than in some expensive seminars. Before you get offended, hear me out. At the kopitiam, nobody talks about “mindset,” “strategy,” or “scaling.” But the hawker who opens at

By sam choo 06 Apr 2026
Why You Still Care What People Think (And What To Do About It)

Books

Why You Still Care What People Think (And What To Do About It)

You still care what other people think of you. It is a pattern that was built a long time ago. At some point in your life, you experienced rejection, embarrassment, or not fitting in. Maybe you were judged for how you looked, how you spoke, or where you came from.

By sam choo 05 Apr 2026
Everyone Is Successful Except Me

Satire

Everyone Is Successful Except Me

You scroll for five minutes. Everyone bought a condo, launched a startup, got married, ran a marathon, and somehow still has glowing skin. You look at your kopi, your to-do list, and your life choices. Suddenly, even your WiFi feels faster than your progress. Welcome to Singapore, where success is

By sam choo 05 Apr 2026
How to Answer a Question Without Saying Anything

Satire

How to Answer a Question Without Saying Anything

Answering questions is dangerous. You might accidentally answer them. Here’s how to avoid that. A sarcastic guide for those who prefer control over clarity. 1. Attack the Questioner’s Intelligence Goal: Make them regret opening their mouth. Example: “That question shows a fundamental misunderstanding of how things work.” Translation:

By sam choo 31 Mar 2026
Stop Yelling Before You Regret It: How to Control Your Anger Before It Explode

Stop Yelling Before You Regret It: How to Control Your Anger Before It Explode

I yelled so loudly at my daughter… people at a bus stop down the street could hear me. Not my proudest moment. It wasn’t the first time she came home late. I had already reminded her. Warned her. Explained. That night, something in me just snapped. The words came

By sam choo 28 Mar 2026
Have You Ever Thought of Writing This to Your Child?

Have You Ever Thought of Writing This to Your Child?

One day, your child will face something you cannot prepare them for in person. A hard decision. A moment of doubt. A season where they wish they could ask you, “What should I do?” But you may not always be there to answer. That’s why writing letters to your

By sam choo 28 Mar 2026
Do You Miss the Good Old Days… or Just Who You Were Back Then?

Books

Do You Miss the Good Old Days… or Just Who You Were Back Then?

People do romanticize the past. Nobody genuinely misses rewinding tapes or flipping through a street directory. But some things were different. The pace of life was slower. Social interaction happened more easily, because you couldn’t hide behind a screen. People don’t miss the inconvenience. They miss what the

By sam choo 28 Mar 2026
The Kingdom of Very Careful People

Satire

The Kingdom of Very Careful People

In a quiet, efficient kingdom where everything worked, everyone was very happy. Or at least, everyone said they were. The trains arrived on time. The streets were clean. The buildings stood tall, like obedient children who never asked questions. And in this kingdom, people were free to speak. They just

By sam choo 26 Mar 2026
Weird Singaporean Behaviour Overseas, Don’t Pretend You Don’t Do This

Satire

Weird Singaporean Behaviour Overseas, Don’t Pretend You Don’t Do This

We don’t go overseas to relax. We go overseas to save money. We cross the border to “save money”… then shake the car at the petrol kiosk like we’re squeezing the last drop out of a toothpaste tube. We see prices, not as prices, but as math problems.

By sam choo 25 Mar 2026
An American’s Guide to Culture Shock in Singapore

Satire

An American’s Guide to Culture Shock in Singapore

An American friend visited Singapore for the first time. Within 6 hours, he went through all five stages of culture shock. Stage 1: Awe He took photos of Changi Airport like it was the Louvre. Then asked if he could just… stay. Immigration was not consulted. Stage 2: Confusion He

By sam choo 22 Mar 2026
Welcome to Chinatown (also known as Singapore)

Satire

Welcome to Chinatown (also known as Singapore)

I went to Chinatown. Then I realised… I never left. Luckin Coffee. Haidilao. Mixue. Mala Pot. Somewhere between the fourth shop and the second menu, it started to feel less like Chinatown… and more like China town. I checked my GPS to see if I’d accidentally cleared Immigration. Still

By sam choo 20 Mar 2026
My Mother Sold Kueh Kueh. She Understood Marketing Better Than Most

micro memoir

My Mother Sold Kueh Kueh. She Understood Marketing Better Than Most

My mother used to sell kueh kueh near Lorong Tai Seng, starting in the quiet hours of the morning and ending just before lunch. I remember the image clearly, her balancing the baskets, walking from house to house, bringing food right to people’s doorsteps. She was just trying to

By sam choo 20 Mar 2026
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