My Mother Sold Kueh Kueh. She Understood Marketing Better Than Most

My mother used to sell kueh kueh near Lorong Tai Seng, starting in the quiet hours of the morning and ending just before lunch.

I remember the image clearly, her balancing the baskets, walking from house to house, bringing food right to people’s doorsteps.

She was just trying to make a living.

Looking back, I realize she understood two powerful principles that many people today still miss.

First, she sold what people needed every single day.
Food is not a luxury. It is not optional. People wake up, and they need to eat.

So she did not wait for customers to come.
She went to them.

She bought her supplies from the wet market, prepared what she could, and carried the rest across the kampong.

Second, she showed up every day.
Rain or shine, she went out.

And that is where most people fail today. Not because they are not good enough, but because they are not consistent enough.

So when I think about business, I think about her.

Ask yourself:

Are you selling something people truly need, or just something that is nice to have?

And are you showing up every day, or only when you feel ready?