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micro memoir

Working on my craft...

sam choo

sam choo

04 Feb 2026
Working on my craft...

knock knock.
survey.
no, thank you.
door closed.

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Life Lessons from the Kopitiam

Life Lessons from the Kopitiam

I go to the kopitiam every day. Same kopi. Same toast. Same people. And honestly… I think I’ve learned more there than in some expensive seminars. Before you get offended, hear me out. At the kopitiam, nobody talks about “mindset,” “strategy,” or “scaling.” But the hawker who opens at

By sam choo 06 Apr 2026
Why You Still Care What People Think (And What To Do About It)

Why You Still Care What People Think (And What To Do About It)

You still care what other people think of you. It is a pattern that was built a long time ago. At some point in your life, you experienced rejection, embarrassment, or not fitting in. Maybe you were judged for how you looked, how you spoke, or where you came from.

By sam choo 05 Apr 2026
Everyone Is Successful Except Me

Everyone Is Successful Except Me

You scroll for five minutes. Everyone bought a condo, launched a startup, got married, ran a marathon, and somehow still has glowing skin. You look at your kopi, your to-do list, and your life choices. Suddenly, even your WiFi feels faster than your progress. Welcome to Singapore, where success is

By sam choo 05 Apr 2026
How to Answer a Question Without Saying Anything

How to Answer a Question Without Saying Anything

Answering questions is dangerous. You might accidentally answer them. Here’s how to avoid that. A sarcastic guide for those who prefer control over clarity. 1. Attack the Questioner’s Intelligence Goal: Make them regret opening their mouth. Example: “That question shows a fundamental misunderstanding of how things work.” Translation:

By sam choo 31 Mar 2026
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